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Popularity Leads to Rapid Expansion Plans. In 2016, Jason Miyamoto realized the chip like jerky he’d often make as a hobby was better than other snack products on the market. That led Miyamoto to unconventionally look for business partners and help from his friends. The DE.HI story began with three friends—Jason Miyamoto, Justini Enright, and Elliot Lau—set out to revolutionize the snack food industry with their delicious handcrafted beef and pork crispy jerky that eats like a chip. The business started small, manufacturing beef and pork crispy jerky 24/7. DE.HI quickly grew and encountered significant barriers to entry such as competing with many large national snack food companies and incurring significant start-up and operational costs. In spite of the substantial growth over a short period of time, they’ve got even bigger goals and are currently in the process of launching an aggressive expansion plan on the mainland and strive to get thousands of retailers across the country. The host for this episode is Dennis Wong. The guests for this episode are Jason Miyamoto and Justin Enright.
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