From a Dream to the Reality (The Creative Life)
Design Thinking and Design Sprints. The host for this show is Darlene Boyd. The guest is Martin Wartenberg.
International corporate consultant and University instructor Martin Wartenberg discusses issues related to turning dreams, hopes and desires into a realistic solution and creation of a new product or service. Design Thinking and Design Sprints was originally developed by the leading product development company in the world IDEO, based in the U.S. Silicon Valley. They called it a deep dive. Google adopted this approach and re-named it Google Sprint.
Our guest provides an overview of Design Thinking, also known as Human Centered Design, and focuses on 3 key factors for product or service success: Technically feasible, Financially viable and Desirable by potential customers.
Martin Wartenberg shares his view of the step-by-step process that creates a need by analyzing big hairy problems (BHAGS) and using various divergent methods, coming up with potential solutions that can be turned into a product often followed by a feasibility analysis that leads to a one-page business plan.
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