AKB48 the most remarkable band in Japan in the last ten years (Looking to the East)
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How to create and become a musical idol in Japan. Steve Zurcher heps us understand marketing in Japan and how a superb marketing campaign made AKB48 a monster and hugely successful band in Japan. The host for this episode is Jay Fidell. The guest for this episode is Stephen A. Zurcher, Ph.D.
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